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SearchCap: The Day In Search, May 18, 2012
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: LinkedIn Bike, Chrome Watch & Facebook @ Google In this week’s Search In Pictures, here are the latest images culled from the web,...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Search In Pics: LinkedIn Bike, Chrome Watch & Facebook @ Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. LinkedIn Bike Parked At Google: Source: Google+ Google Chrome Watch:...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
6 Tools to Manage Your Twitter Followers
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need.
Dylan Hoffman’s Pirate Times Doodle 4 Google Wins Pirate Booty
Google announced the winner of the Doodle 4 Google competition and today that winner’s logo is on Google home pages around the world. The Winner is Dylan Hoffman of Caledonia, Wisconsin for his Doodle named “Pirate Times.” The Doodle won him a $30,000 college scholarship, a...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
adCenter Updates Microsoft Advertiser Intelligence With Templates & Mobile Data
Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in,...
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Please visit Search Engine Land for the full article.
4 Ways to Rethink a Facebook Advertising Campaign
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook.
For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand [Study]
Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find out what they learned in an internal brand pages study of 23 brands across six industries.
Google Improves AdSense Reporting And Bolsters Smart Pricing With New Research
Google has introduced several new reporting improvements for AdSense publishers, and it has released new research that shows publishers make more money with “smart pricing” — even though their revenue-per-click is discounted as compared with search ads — than they would...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, May 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Search API Now On Paid Platform About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE : Cross Channel Marketing: A Primer for Search Agencies
With so many marketing channels now available to reach consumers, what’s a marketer to do? Whether it’s juggling across the new channels like mobile and social, or just trying to incorporate the more ‘traditional’ marketing channels like display and search — it’s...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Bing Search API Now On Paid Platform
About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing Search API to the paid platform. Microsoft said for the time being, the Bing API will still be free – to try out. But those with over 5,000 queries per month [...]
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Please visit Search Engine Land for the full article.
The Ultimate List of Reasons Why You Need Search Engine Optimization
You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-eight different reasons to...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP for info.
Accelerating Revenue Growth With Keyword Parity
As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in Google or remembering to expand a new top performing keyword across its other match types is easier said than done. With so much focus these days on the...
Please visit Search Engine Land for the full article.
Please visit Search Engine Land for the full article.
Mobile Sites: Choosing an Implementation Process & Strategies
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile.